Marketing Specialist

Type of role:

Rate:

Location:

100% Remote

Hours per month:

Placement type:

Full-time

Hours per week:

Length of role:

Long term

Industry:

Services/Consulting

Tech needs:

Excel

PowerPoint

Word

GSuite

Salesforce

Hubspot

Alignment with Prowess mission:

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More about the company:

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Responsibilities:

What Your Days Will be Like: The Performance Marketing Manager (Non-Linear TV/Audio) will help support one of our highest growth acquisition channels within Care's marketing department. This role will be responsible for the day-to-day channel management of the non-linear channel, and have a direct hand in budgeting/forecasting, new publisher research, onboarding new partners, and optimizing monthly spend / performance. What You'll Be Working On: Help drive Care.com’s streaming tv / audio marketing channel while efficiently scaling a multi-million-dollar program budget. Research new publishers in the digital TV + audio space and keep meticulous records around partnerships details. Lead the IO and onboarding process for new publishers through partnering with legal, FP&A, data security, and other involved parties. Run video channel measurement, optimization, forecasting, and budgeting. Collaborate with internal partners and external vendors. Communicate streaming TV/audio results and priorities across the organization.

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