Prowess Talent Portal

More about the company:

About Care.com Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. What Your Days Will be Like: The Paid Social Media Manager will develop, launch, and optimize high-performing paid social campaigns to drive new customer acquisition. Our ideal candidate is passionate about and has experience in analyzing/optimizing campaign performance, reporting, developing testing methodologies, rolling out new creative and copy, identifying new ways to scale, and driving down acquisition costs. 

Responsibilities:

What You'll Be Working On: Build and run campaigns through regular ad launches across Facebook and Instagram. Monitor ad performance daily, finding opportunities – targeting, creative, offer, landing page experience, etc. – to optimize performance. Build daily and weekly performance reports, ‘end of campaign’ reports, and ad-hoc reports on key initiatives and tests. Manage annual budget of $3+ million and work with finance on forecasting decisions based on performance trends. Evaluate the potential of other paid social platforms – e.g. Pinterest, TikTok, Snapchat, YouTube. Develop strong working relationships with social vendors to stay up to date on new ad offerings and test opportunities. Support other emerging verticals/opportunities at Care including HomePay, Senior Care, and Tutoring. What You’ll Need to Succeed: 3-5+ years’ experience in paid social media with a focus on scaling Facebook / Instagram. Hands-on experience with Facebook Ads Manager. Highly analytical with strong attention to detail. Knowledgeable in standard methodologies and emerging trends across social platforms. Strong verbal and written communication skills – comfortable communicating strategy and results to the broader team. Experience with A/B and/or multivariate testing to drive an increase in social performance. Ability to successfully interact and influence at senior leader/executive levels. Good creative instincts and ability to write compelling headlines and copy that stand out and perform.

Prowess Project is an integrated platform that helps (mostly) women go from "home to hired". As an employee, we know you bring more to the table than what's listed on your resume, so we do things differently. We bubble up your professional, interpersonal, and transferable skills and highlight to employers how these fit in the roles that they are trying to fill. We also know your time is valuable, so we only send job alerts if you're a top 5 fit for the role and team. By applying for this role, you'll be joining the Prowess Project talent pool where you'll have access to hundreds of family-friendly open jobs. Good luck on the job search, and remember, we're here to help!